Internet wellness challenges are perfect digestible SMART goals that promote action. They build new habits, identities, and communities.

It probably doesn’t need repeated, but Nike is the heavyweight champion of sports brands. There are only a few brands that achieve ubiquity in popular culture like Nike. No matter where we turn, it feels like there’s a swoosh just around the corner, right? So, why do I think Nike is giving every sports nutrition brand a masterclass on their needed evolution over the next 5-7 years?

The importance of developing functional CPG products based on customer needs is a no brainer, yet too many brand owners start their perspective, instead of a customer perspective, when coming up with new products. This is a major problem and one that can be fixed by implementing a demand side innovation strategy.

New innovations are impacting the CPG business landscape at a substantial rate, and businesses need to move swiftly to keep pace as the market evolves. That’s why you must consider putting yourself out of business before someone else will.

CPG brands need to continue moving towards meeting the consumer on their own terms. Consumers are becoming more demanding than ever, so CPG brands need to develop a contextualized and personalized strategy to stay relevant. Instead of the saying content is king, maybe we should be saying context is king or at least that’s what seems to be upon us.

CPG brands create scarcity to drive sales. Constricting supply amplifies word of mouth. Drop culture has moved from fashion to consumer packaged goods.

The old business sequence of building products first and audiences later will become obsolete. The creators of today will become the biggest brands of tomorrow.