Trend Breakdown: Internet Wellness Challenges
Problem
You need to increase brand affinity and build a community.
Solution
Internet wellness challenges are perfect digestible SMART goals that promote action. They build new habits, identities, and communities.
Anecdotes
Crucial Takeaways
Make sure your internet wellness challenges have clear rules, celebrate completion, and engage authentically with participants. Bonus points if you (and/or your team) also participates simultaneously and transparently shows their experience with the internet wellness challenge.
If functional CPG brands want to build a community with internet wellness challenges, they must provide a compelling content experience.
In the era of information, consumers are seeking solutions to their problems. The best solution for a complex problem like starting a new wellness lifestyle is establishing a consistent routine. This routine attachment will help build loyalty for functional CPG brands.
Predictions
Challenges will lead to iconic personal brands.
Functional CPG brands will utilize internet wellness challenges to build community and bridge the gap into web3. The best functional CPG brands of the next iteration of the internet will be community-oriented, community-focused, and in many ways, community-run.
Opportunities
Effective internet wellness challenges encourage sharing, which is a great way to build awareness and increase your sales.
Use internet wellness challenges to build a stronger email list.
Use internet wellness challenges to build audience-first CPG products.