New innovations are impacting the CPG business landscape at a substantial rate, and businesses need to move swiftly to keep pace as the market evolves. That’s why you must consider putting yourself out of business before someone else will.

CPG brands need to continue moving towards meeting the consumer on their own terms. Consumers are becoming more demanding than ever, so CPG brands need to develop a contextualized and personalized strategy to stay relevant. Instead of the saying content is king, maybe we should be saying context is king or at least that’s what seems to be upon us.

CPG brands create scarcity to drive sales. Constricting supply amplifies word of mouth. Drop culture has moved from fashion to consumer packaged goods.

The old business sequence of building products first and audiences later will become obsolete. The creators of today will become the biggest brands of tomorrow.